2025 George John Symposium

Organizers:
Prof. Steve Carson, University of Utah
Prof. Kelli Frias, American University
Prof. Mrinal Ghosh, University of Arizona
Prof. Raghunath Rao, University of Texas- Austin
Prof. Sourav Ray, University Of Guelph

Dates: May 1- May 4, 2025

Location: Park City, Utah

Website: https://georgejohnsymposium.org

Participants:

George John, University of Minnesota
Steve Carson, University of Utah
Kelli Frias, American University
Mrinal Ghosh, University of Arizona
Jan Heide, University of Wisconsin- Madison
Andreas Kraft, University of Chicago
Rehan Khan, McMaster University
Xiaolin Li, Hong Kong Polytechnic University
Desmond (Ho-Fu) Lo, Santa Clara University
Sourav Ray, McMaster University
Raghunath Rao, University of Texas at Austin
Iman Sadeghi, McMaster University
Shantanu Dutta, University of Southern California
Madhu Viswanathan, Indian School of Business
Liuyi Wang, University of Arizona
Ruitong (Tony) Wang, Tongji University

Schedule:

Thursday, May 1st

7:00pm Dinner at Top of Main Brew Pub

Friday, May 2nd

8:00am – 9:00am Breakfast

9:00am – 9:15am Introduction by Steve Carson and George John

9:15am – 10:30am Theme 1: Novel Data, Novel Questions: Exploring Channel-Based Frontiers in Marketing Research (Sourav Ray, Kelli Frias, and Liuyi Wang)

10:30am – 11:00am Coffee Break

11:00am – 11:45am Presentation 1: The Allocation of Authority and Its Effect on Communication Intensity (Desmond Lo)

11:45am – 1:30pm Lunch

1:30pm – 2:45pm Theme 2: Analytical Modeling in Marketing Channels (Raghunath Singh Rao, Andreas Kraft, and Ruitong Wang)

2:45pm – 3:15pm Coffee Break

3:15pm – 4:00pm Presentation 2: Can Marketing Channels Empower the Marginalized Consumer? Evidence from a Study of Social Media and DTH TV Consumers (Rehan Khan)

4:00pm – 4:45pm Presentation 3: Leasing Practices in Automobiles (Andreas Kraft)

4:45pm – 6:45pm On own

7:00pm Dinner at LOMA

Saturday, May 3rd

8:00am – 9:00am Breakfast

9:00am – 10:15am Theme 3: Extending Theories on Extra-Relational Assets (Steve Carson)

10:15am – 10:45am Coffee Break

10:45am – 11:30am Presentation 4: Diamonds in the rough: Blockchains, Measurement Uncertainty, and Value Discovery in Supply Chains (Iman Sadeghi)

11:30am – 12:15pm Presentation 5: The Impact of Vertical Integration on Drug Innovation (Liuyi Wang)

12:15pm – 2:00pm Lunch

2:00pm – 2:45pm Presentation 6: Unveiling the Hidden Fees: The Impact of Information Disclosure on Real Estate Market (Xiaolin Li)

2:45pm – 3:30pm Presentation 7: Regulating Information Sharing of a Dual-Role Platform (Ruitong Wang)

3:30pm – 4:00pm George discussion on potential handbook

6:00pm Dinner at Hearth & Hill (10-minute drive)